Although you want to phase out of the service end, right now you need to fully capitilize on the revenu until you are ready to move into products. This being said, be specific and explain to the users why buying it here will be a smart decision. If the user believes they got a good deal, there will be less buyers remorse and they will be more likely to become a return customer.
Sell the user on you experience and explain how these parts are OEM quality. Realize that people are looking for specific information on products and if they are not finding much, they will move on. Be specific, sell the prospective buyer on your quality parts and experience.
When surfing on an e-commerce site, remember that users have two main aims and to satisfy both these, you can’t afford to give half-baked product information.
- purchase
- research.