Home Page

The landing/home page is the most important real estate on your site and plays an integral part in capturing the attention of your users. You never get a second chance to make a first impression. That’s why your homepage is the most important page on your website. It is important to realize that this is your virtual front door, and receives the majority of the traffic.

A home page need to serve many different audiences and needs to include key elements of your business that will educate your visitors and convert browsers into buyers. If you have friends that are technical writers, I encourage you to have them proof read the content. Here are some important points to remember when writing content for this page, think 3-4 well written paragraphs.

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About Us

This is the one area of your website where you really have a chance to tell your story—who you are, what your business is all about, and what makes you unique from your competitors. Describe your experience in terms of service & product development. Ensure you include enough text to describe the mission and vision of Dango Designs and content of real value. This would be a good place to have some images of your designs from polaris, granted you get permission to display. Explain how they are designed to OEM specs and throughly tested.

Some points to remember when writing the content:

Establish a Conversational Tone - It all starts with compelling content and a conversational tone. Instead of treating it like a boring writing assignment, think about how you would tell your story to someone if you were speaking with them face-to-face.What would you say? How would you say it?
Show some excitement when talking about your products. Explain how they differ from poorly designed and quickly marketed products.
This page is an excellent place to explain your price point and why your products are cheaper than parts purchased from manufactures but are not lower quality.

Products

This page offers you a chance to explain why your parts are so much better than those offered by your competition. It is important to go into you background, how this experience has taught you the importance of product testing, multiple rounds of design changes and releasing a product only when sufficient testing and engineering has gone into producing it.

Realize that people are looking for specific information on products and if they are not finding much, they will move on. Be specific, sell the prospective buyer on your quality parts and experience.

Services

Services Overview

Although you want to phase out of the service end, right now you need to fully capitilize on the revenu until you are ready to move into products. This being said, be specific and explain to the users why buying it here will be a smart decision. If the user believes they got a good deal, there will be less buyers remorse and they will be more likely to become a return customer.

Sell the user on you experience and explain how these parts are OEM quality. Realize that people are looking for specific information on products and if they are not finding much, they will move on. Be specific, sell the prospective buyer on your quality parts and experience.

When surfing on an e-commerce site, remember that users have two main aims and to satisfy both these, you can’t afford to give half-baked product information.

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